Viamedia Taps Advertising Veteran Drew Childers to Lead Growing CPG & Retail Media Division
Marketing expert tasked with building a different approach to CPG brand growth within evolving media landscape
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LEXINGTON, Ky., Sept. 01, 2026 (GLOBE NEWSWIRE) — Viamedia.ai, a next-generation ad tech company focusing on scaling a local-first omni-channel operating system, has appointed longtime CPG and advertising technology executive Drew Childers to the role of Vice President, CPG & Retail Media.
Childers brings more than 15 years of experience working alongside some of the world’s largest consumer brands focused on driving consumers to retail. He will be tasked with immediately expanding Viamedia’s presence with brands to drive a differentiated CPG strategy built around proprietary local-first audience intelligence and omnichannel activation. He will operate out of Viamedia’s Bentonville, AR office and report directly to Marc Rutchik, Viamedia’s SVP Sales.
“The way that consumers interact with media and engage with brands has changed dramatically over the past few years, and this impacts how and where these consumers make their final purchase decisions,” said Evan Rutchik, President & Chief Strategy Officer, Viamedia. “Drew has sat at the intersection of media and retail throughout his career, so he’s had a front row seat to all of this change. We’re excited to have his expertise guiding us as Viamedia continues to build solutions that help our retail and CPG partners reach consumers and drive ROI.”
Viamedia is building its CPG approach around a simple but meaningful shift: start with the opportunity, not the media channel. Instead of beginning with a predetermined screen, platform or media product, Viamedia uses its deep understanding of local markets and advanced audience and geospatial intelligence to help brands identify where growth opportunities exist, which consumers and households matter most, and why. Viamedia then determines the right combination of media to activate against them.
“CPG marketers have more data, platforms, media channels, and measurement capabilities at their disposal than ever before, so access is no longer a challenge,” said Childers. “Proper CPG and retail campaigns bring all of these elements together to deliver the business outcomes that actually matter. Of course, different outcomes require different solutions, and Viamedia has set itself apart through differentiated media that can stand on its own, but can also complement retail media, social, TV, commerce, and the broader investments brands are already making.”
Childers arrives at Viamedia following nearly nine years leading the CPG vertical at Ogury, the mobile data company. His career has also included CPG and retail leadership roles at Yieldbot, Time Inc., and Advantage. He will immediately look to build on Viamedia’s current success in CPG by adding staff in key markets.
About Viamedia.ai:
Viamedia.ai combines trusted local television expertise with AI-powered digital innovation to deliver unified omnichannel advertising solutions. The platform enables brands and agencies to plan, activate and measure campaigns across linear TV, connected TV and digital channels through a single, intelligent interface.
For more information, visit www.Viamedia.ai.
Contact:
Broadsheet Communications for Viamedia.ai
Rich Cherecwich
rich@broadsheetcomms.com
