KAYALI Brings Its Newest Gourmand Fragrance to Life with Immersive Event

NEW YORK, Oct. 30, 2026 /PRNewswire/ — KAYALI, the fragrance brand founded by Mona Kattan, celebrated the launch of its latest gourmand fragrance, Yum Vanilla Cupcake | 108 Eau de Parfum, with a celebratory experience in New York City. Bringing together beauty editors, influencers, industry tastemakers and fragrance enthusiasts, the event offered guests an opportunity to step inside the delicious world of the newest addition to KAYALI’s beloved Yum Collection.

Held at Lavan Chelsea in New York City, the event offered fragrance lovers the opportunity to discover the latest scent through interactive experiences, creative activations and sweet surprises.

KAYALI welcomed 179 beauty editors, influencers and industry tastemakers on Wednesday, October 28 and 602 consumers on Thursday, October 29, at this exclusive celebration inspired by the playful scent of Yum Vanilla Cupcake | 108. Throughout the day, attendees explored a series of engaging activities including meet and greets with KAYALI Founder and CEO Mona Kattan, cupcake decorating at the Sprinkle Atelier, complimentary cupcake-inspired beverages, opportunity to send custom celebratory postcards to loved ones and take home exclusive gifts with purchase. A curated fragrance layering bar also invited guests to experiment with their perfect KAYALI scent combination.

Notable attendees included KAYALI Campaign Stars Paul Fino (@paulreactss), Emily LulaMay (@emilylulamay), Daim Algow (@daimgaw), Unice Wani (@unicewani), Maryam Warda (@maryam.wardaa), Layanne Bacchi (@layanne.bch) and Bao Tran (@nbao.t) and creators Stephanie Valentine, Aditya Madiraju, Landon Romano and more.

At the heart of both celebrations is Yum Vanilla Cupcake | 108, the newest addition to KAYALI’s Yum collection. Inspired by Mona Kattan’s love of gourmand fragrances and the nostalgic joy of a freshly baked vanilla cupcake and blowing out the candles on her childhood birthday cake, the fragrance captures a deliciously sweet scent experience.

Yum Vanilla Cupcake | 108 launches globally on Friday, October 30, 2026 online at KAYALI.com as well as online and in-store at Sephora and selected retailers across 30 countries. For the festive season, the fragrance will dress up for the occasion with a limited-edition 50ml sprinkle bottle, transforming the signature KAYALI bottle with playful sprinkle detailing.

Available Sizes and Pricing:

Retailers:
Sephora USA
Select Sephora at Kohl’s locations

ABOUT KAYALI
Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood, where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles. A global social media powerhouse, Mona’s obsession with fragrance has built an engaged community with more than 7 million combined followers. She has appeared in the world’s leading publications in the likes of WWD, Cosmopolitan, Vogue, POPSUGAR, Allure, Marie Claire, Harper’s Bazaar, Elle and was named one of the most powerful women in the Middle East by Forbes. For more KAYALI news, follow the brand on Instagram or TikTok.

ABOUT dsm-firmenich
A leader in nutrition, health, and beauty, dsm-firmenich pioneers the reinvention of fragrance, flavors, and vital nutrients for a global audience. With a presence in nearly 60 countries and a team of 30,000 employees, dsm-firmenich is committed to sustainability, innovation, and creativity, bringing progress to life™ every day.

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SOURCE KAYALI