La Chaux-de-Fonds, CH, Sept. 17, 2026 (GLOBE NEWSWIRE) — Black Sterling, a Swiss growth operator formed from Black Flower Creative House and Nexaia, has introduced an integrated growth model that brings strategy, creative production, custom technology, AI, and automation together to help SMEs turn commercial priorities into coordinated execution.

Black Sterling’s three partners, Neil Belometti, Alex Houser and Antonin Lalive d’Épinay, pictured alongside the five founding members of its Strategic Council: Philippe Gaemperle, François Schwob, Nicolas Troillet, Yves Barlement and Emily Vaudan.

Making Growth Technology More Practical
SMEs are under growing pressure to adopt new technologies, strengthen digital customer journeys and operate more efficiently. AI and automation have expanded the tools available, but they have also made it harder for business owners to determine what is useful, where it fits, and how it supports commercial goals.

That complexity adds to a broader challenge: many growing companies already have access to ideas, tools and service providers, but lack a clear system connecting them to a defined business objective.

Black Sterling addresses that gap by starting with what the business is trying to grow, who it needs to reach, and where friction may be slowing demand, conversion, or follow-up. The company then brings together the strategic, creative and technical capabilities needed to support that objective, from positioning and messaging to content production, conversion infrastructure, CRM systems, custom software, AI and workflow automation.

The specific mix varies by client, but the principle remains the same: strategy sets the direction, creative work communicates it, and technology supports execution.

“Growth becomes harder when strategy, creative work and technology are moving in different directions,” said Neil Belometti, partner at Black Sterling. “We built Black Sterling to bring those disciplines around the same commercial objective, so SMEs can spend less time connecting separate providers and more time moving the business forward.”

Corporate Experience Applied to SME Growth
Black Sterling’s operating model combines international corporate experience with the practical realities of running and growing smaller businesses.

The company is led by three partners with complementary responsibilities. Neil Belometti oversees strategy, growth, and executive advisory; Alex Houser leads technology, systems, and automation; and Antonin Lalive d’Épinay focuses on photography, design, and production.

Black Sterling is also supported by a founding Strategic Council comprising Philippe Gaemperle, François Schwob, Nicolas Troillet, Yves Barlement and Emily Vaudan. Their backgrounds span multinational management, banking, professional services, entrepreneurship, fiduciary leadership and Swiss SME operations.

Gaemperle has held management roles at Nestlé, HP, UBS and Carlsberg; Schwob’s background includes KPMG, partnership at Kendris and co-founding IAKO; and Troillet has held leadership roles at UBS and Credit Suisse, including serving as CEO of Grupo Financiero Credit Suisse México. Barlement is co-founder and managing director of BP Cuisines, while Vaudan brings fiduciary expertise, leadership experience at Fiduciaire Alpina and board experience.

This mix of corporate and entrepreneurial expertise strengthens Black Sterling’s ability to apply high-level strategic thinking that remains practical, commercially focused, and relevant to the realities of growing SMEs.

Sterling 30 Puts the Model into Practice
Black Sterling puts its growth model into practice through Sterling 30, a 30-day campaign build that combines strategy, creative production and commercial infrastructure within a single engagement.

Each campaign starts with a Campaign Blueprint that establishes the audience, offer, and message. Black Sterling then develops the core creative assets and the systems required to move prospects from first contact into the sales process.

That infrastructure can include conversion pages, CRM tracking, notifications, and automated follow-up, with custom software, AI, and automation added where they support a defined operational need.

“Sterling 30 is about removing the gap between deciding what needs to happen and actually getting it into market,” added Belometti. “The strategy, creative work and systems are built together from the outset, so the campaign is ready to operate as a whole when it goes live.”
Sterling 30 reflects Black Sterling’s broader approach to SME growth by connecting what a business takes to market with the systems used to capture, track and follow through on demand.

SME leaders looking to turn growth plans into a fully built and activated campaign can learn more about Black Sterling’s approach and Sterling 30 at https://blacksterling.ch/.

Black Sterling, a Swiss growth operator combining strategy, creativity and technology.

About Black Sterling
Black Sterling is a Swiss growth operator established on August 10, 2026, through the operational and brand combination of Black Flower Creative House’s strategic and creative expertise with Nexaia’s technology capabilities. The company combines strategy, creative production, custom software, AI, and automation to help SMEs make their value more visible, generate demand, and manage opportunities more effectively. Black Flower Creative House brought expertise in strategy, image and storytelling, while Nexaia contributed technology, software and automation. Together, they created a model built around connecting positioning, customer attention and commercial follow-through. Black Sterling is based in La Chaux-de-Fonds and works with Swiss SMEs seeking a more coordinated approach to growth.

Media Contact
Company Name: Black Sterling
Contact Person: Neil Belometti
Contact Number: +41798992016
Email: n.b@blacksterling.ch
Country: Switzerland
Website: https://blacksterling.ch/


Media Contact
Company Name: Black Sterling
Contact Person: Neil Belometti
Contact Number: +41798992016
Email: n.b@blacksterling.ch
Country: Switzerland
Website: https://blacksterling.ch/
About The Author
Black Sterling