New Program Thanks Loyal Guests With Points, Perks and More, Kicking Off on National Taco Day, Oct. 6, With a Special Free Offer

MIAMI, Oct. 5, 2026 /PRNewswire/ — LIME Fresh Mexican Grill, the Florida-born fast-casual favorite known for fresh, made-to-order Mexican cuisine and laid-back South Beach spirit, is showing guests some love with the launch of LIME Lover, a new loyalty program rewarding the community that has supported LIME for more than two decades. Part of the brand’s “LIME Loves You Back” campaign, the program debuts Oct. 6 in celebration of National Taco Day.

To celebrate, LIME Lover members who dine at participating locations from Oct. 6–9 will receive a free small guacamole reward in their account following their qualifying visit. Guests who enroll will also receive a free OG Taco reward upon signing up.

Members earn points on eligible purchases and move through four tiers: L, I, M and E, spelling out LIME. Members start at L or Local, earning 10 points per $1 spent. Those spending 849 within 365 days reach I or IYKYK , earning 11 points per $1; 1,749 unlocks M or MVP and 12 points per $1; and $1,750 or more unlocks E or Elite and 13 points per $1.

Points can be redeemed starting at 500 points for rewards including a free soda or tea, side of guacamole or queso, or OG chicken or beef taco, up to free fajitas for 2,000 points. LIME Lover points never expire.

“Our guests have shown LIME a lot of love over the years, and LIME Lover gives us a way to return it,” said Patrick Fore, CEO of LIME Fresh Mexican Grill. “It’s about recognizing our regulars, welcoming new guests into the community and giving everyone more reasons to keep coming back.”

Since opening its first taco spot on Alton Road in South Beach in 2004, LIME has built a devoted following around made-to-order Mexican favorites, made-from-scratch salsas and award-winning margaritas. Today, LIME operates eight locations across Florida.

Members can manage rewards and order through the new LIME Lover app. The program is powered by Olo Loyalty, integrating rewards directly into the ordering process.

For more information and to sign up, visit limefreshmexicangrill.com/rewards.

Media Contact: RockawayMore | Limefresh@rockawaymore.com

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SOURCE LIME Fresh Mexican Grill